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I’m a folio consultant. Establishing the first photographer’s agency in New Zealand (The Collective Force) was my first achievement when I arrived in Aotearoa. Setting up the first dedicated still’s production company (Our Production Team in NZ & Australia) was a close second. Fifteen years of building folios and lugging them around ad agencies in New Zealand, Australia, Singapore, Hong Kong, China and the USA has provided me with a knowledge of the cultural idiosyncrasies from country to country. (It has also kept many back, neck and shoulder experts in business.) Winning global international campaigns for previously unknown New Zealand photographers was the upside. If you’re a commercial photographer who wants to venture into any of the above territories, or simply grow your business, you might find this blog interesting.